We're Not Fans of Black Friday

Like Skincare, Shopping Should be Slow
and Intentional

But Black Friday has become synonymous with impulsive buying — and many businesses capitalize on that rush. So, we’re closing our shop today.

For those of you who’ve been with us for a while, this may not come as a surprise. What used to be a day of frenzied shopping has evolved into an entire season of sales. Our decision to create Slowvember was born out of protest against the high-pressure tactics of Black Friday.

This month, we’ve focused on advocating for a more considered approach to promotions because we believe in offering quality, value and time to make decisions that are right for you.

With that in mind, we invite you to embrace a different kind of regimen—one that prioritizes intentionality over impulse. Here are 10 simple steps to guide you toward mindful purchasing during this season, so you can make choices that align with your true needs and values.

The Ordinary’s 10-Step Skincare Shopping Routine

  1. Cleanse with Intention
  2. Filter all the promotional marketing and clarify your essential shopping list.

  3. Unclog Your Cart
  4. Items left in your e-cart can turn into email reminders. Unclog if needed.

  5. Check the Tone
  6. If there’s an asterisk, there’s more to know. Always check the fine print.

  7. Evaluate the Essentials
  8. Not everything on sale is the best deal. Assess appropriately.

  9. Apply Discretion
  10. If it wasn’t suitable for you at full price, it may not be suitable when discounted.

  11. Unmask the Price
  12. Prices can fluctuate during the shopping season. Track intentionally.

  13. Future-Proof It
  14. Protect yourself from buyer’s remorse. Always read the return policy first.

  15. Consider Value
  16. Along with price savings, the best purchase is one that will be loved and used.

  17. Keep an Eye on the Total
  18. Extra costs and fees can add up. Always double-check the numbers.

  19. Overnight Not Overspend
  20. Always regret with a simple rule. When in doubt, sleep on it.

Reflect, Pause, and Choose Wisely

While our shop is closed today, we encourage you to explore ways to deepen your skincare knowledge and refine your routine. Whether you’re learning how to build a regimen, understanding the nuances of layering skincare, or starting your journey with our beginner’s guide, now is the perfect time to invest in yourself.

Explore The O. Blog

We’ll see you tomorrow, refreshed and ready to help you choose what’s truly right for you.