Clinical Formulations
with Integrity.
  • Bazaar 2018 Award
  • Byrdie / Curated 2017 Award
  • Sunday Times Style Beauty Awards 2017 Winner
  • CEW Beauty Award Winner 2017
  • Tatler Beauty Awards Winner 2017
  • Grazia Beauty Awards 2016 Breakthrough Brand Award
  • The Pool Beauty Awards 2016 Award
  • Glamour Beauty Power List 2017 Award
  • Into The Gloss Top 25 Award Winner
  • Look Beauty Awards 2017 Winner
  • Bazaar 2018 Award
  • Byrdie / Curated 2017 Award
  • Sunday Times Style Beauty Awards 2017 Winner
  • CEW Beauty Award Winner 2017
  • Tatler Beauty Awards Winner 2017
  • Grazia Beauty Awards 2016 Breakthrough Brand Award
  • The Pool Beauty Awards 2016 Award
  • Glamour Beauty Power List 2017 Award
  • Into The Gloss Top 25 Award Winner
  • Look Beauty Awards 2017 Winner

Serum Foundation (3.0 Y)

30ml

Lightweight Pigment Suspension System with Moderate Coverage

pH
6.00-8.25
water-free
water-free - NO
alcohol-free
alcohol-free - YES
oil-free
oil-free - YES
silicone-free
silicone-free - NO
nut-free
nut-free - YES
vegan
vegan - YES
gluten-free
gluten-free - YES
cruelty-free
cruelty-free - YES


Serum Foundations are lightweight medium-coverage formulations available in a comprehensive shade range across 21 shades. These foundations offer moderate coverage that looks natural with a very lightweight serum feel. They are very low in viscosity and are dispensed with the supplied pump or with the optional glass dropper available for purchase separately if preferred.

The pigments used in this format are treated for a rich, highly-saturated effect. These pigments are suspended in our proprietary spreadability system that allows pigments to look natural on the skin, resist collecting within fine lines and stay on for longer. The foundations offer a semi-matte finish and are compatible with most primers and are designed to work exceptionally well with the primers offering from The Ordinary.

Serum Foundations sold in the European Union offer an SPF 15 claim. This protection is achieved without the use of chemical sunscreens and only through physical protection from Titanium Dioxide. Additionally, no nano-particles are used to achieve this sun protection. These attributes are unique in foundations because it is exceptionally difficult to create a natural, lightweight look and consistent shades when using only non-nano forms of Titanium Dioxide for sun protection without any chemical sunscreen agents.

Please note that the formulations are and will be the same in all markets but the packaging will claim SPF 15 only in the European Union while regulatory processes for claiming SPF in other markets are carried out individually.

Each foundation format is available in 21 shades. The shades are divided into three categories: 1 for fair to lighter tones, 2 for medium tones; and 3 for darker tones. Each category is then classified further by a second digit from 0 to 3 to indicate depth within each category. Finally, a letter is added to the shade code to identify the undertone: P (Pink) and R (Red) indicate cool undertones for lighter and darker shades respectively; N indicates a Neutral tone; Y indicates a Yellow undertone. Each shade code has a descriptive name as well. For example, 1.2P is Light with Pink Undertones while 3.0Y is Medium Dark with Yellow Undertones. For a complete shade guide, please click here.

Three of the shades have an additional letter at the end: S indicates Silver highlights and G indicates Gold highlights; these shades use natural-looking and exceptionally fine dispersions of metallic effect pigments for added highlight. The Ordinary will introduce individual enhancers and highlighters in the near future to customize all shades.

The full shade range is available to explore on each product page and also as a summary on our Foundation Shade Guide page.

The unique suspension system used in the formulations allows shades to look so natural on skin that three shades or more will suit most skin tones. The shades can also be mixed at the time of application if desired.

As with most liquid forms of foundation, it's ideal to shake the container lightly before use.

Directions

Shake before use. Dispense a small amount into the palm or the back of your hand. Smooth on and blend throughout the face, ideally outward from the midpoint of the face.

Ingredients

Cyclopentasiloxane, Aqua (Water), Caprylyl Methicone, Coconut Alkanes, Methyl Methacrylate Crosspolymer, Trimethylsiloxysilicate, PEG-9 Polydimethylsiloxyethyl Dimethicone, Coco Caprylate/Caprate, Dimethicone/PEG-10/15 Crosspolymer, Cetyl Diglyceryl Tris(Trimethylsiloxy)silylethyl Dimethicone, Dipropylene Glycol, Tocopherol, Polyglyceryl-3 Diisostearate, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-4 Isostearate, Disteardimonium Hectorite, Hectorite, Sodium Chloride, Hexyl Laurate, Dimethicone/Vinyl Dimethicone Crosspolymer, PEG-10 Dimethicone, Stearic Acid, Alumina, Trisodium Ethylenediamine Disuccinate, Phenoxyethanol, Chlorphenesin. May Contain [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Tin Oxide, Aluminum Hydroxide, Bismuth Oxychloride (CI 77163), Mica, Triethoxycaprylylsilane.

Our formulations are updated from time to time as part of our commitment to innovation. As such, the ingredient list shown here may vary from the box of the product depending on time and region of purchase.

Recently on Social Media

Three arms on top of each other with streaks of different shades of the serum foundation. We have been really scared to announce something but it looks like everyone has noticed anyway... The Ordinary Colours are now in stock. Please be gentle (we are overly sensitive today 🤒) : our websites crashed this weekend from the truly extraordinary volume of traffic 🙈. We are working very hard to ship every order as quickly as possible. We are blessed to be receiving so much love from you. Please know that this love means everything to us and that we don't take it for granted. And we will continue to dedicate our heart and soul to make sure we get better at serving you every day. Without you, we would not be here today: something that we will never forget. ❤❤❤🐒

A few comments on social media...

  • I have used it and it's lovely! Medium coverage and light on the skin! __gulann__
  • Was in Covent Garden store at weekend and got 2 x foundations! Love. Have been using NIOD for a while too. Love the ordinary range Alisonvit
  • They are so good! Will be collecting all shades soon!)) Alleks_music
  • @deciem Finally received my goodies and I could not be more happier! Keep up the great work, love your products ☺ Arps25
  • Listen I hate that I love your makeup so much. 😂 I love the high coverage for spot covering and the serum for my whole face. Ugh, I honestly just ordered 3 more of the serum because I can't get enough. Keep up the amazing work, my sensitive skin is so happy ❤🔥 Kendramichellenorman
  • The serum foundation, just wow it feels like my own skin and evens it all out. Jeanhoutx
  • I am BEYOND excited I stumbled across this HOLY GRAIL of products thank the skincare God's! Lee_lee_atx
  • Just got this and have been using it every day! Amazing sun protection and it melts into your skin - can not tell there is any sunscreen on! ☀ Canadianmakeupholic
  • Soooooooooo glad you guys exist!!!!! And the foundations ..... 💯 !!!!!! Pleaseeeee never stop producing the foundation !!!! I’ve stocked up for now !!! Lol @deciem … Pictureperfect_mua
  • I just got my foundation in the mail the other day and OH MY GOSH LOVE LOVE LOVE. Great coverage but doesn’t look cake-y or thick. I love the consistency. Madihara
  • Your foundation is everythingggggggg Littlefot

Reviews

Serum Foundation (3.0 Y) - 30ml
Available sizes:
30ml

Serum Foundation (3.0 Y)

30ml
Available sizes:
30ml

3.0Y

Medium Dark

Yellow Undertones

3.0Y
We've prepared a colour swatch to help with your selection.Multiple stripes of The Ordinary's foundation colours on the skin of a forearm
  • Byrdie / Curated 2017 Award
  • Sunday Times Style Beauty Awards 2017 Winner
  • CEW Beauty Award Winner 2017
  • Tatler Beauty Awards Winner 2017
  • Grazia Beauty Awards 2016 Breakthrough Brand Award
  • The Pool Beauty Awards 2016 Award
  • Glamour Beauty Power List 2017 Award
  • Into The Gloss Top 25 Award Winner
  • Look Beauty Awards 2017 Winner