Promotional Terms & Conditions

The Abnormal Birthday Bundle promotion (the “Bundle Promotion”) is available from April 01, 2026 to April 30, 2026 at standalone DECIEM/The Ordinary stores during store hours, while supplies last (the “Bundle Promotion Period”). Bundle Promotion will be applied automatically at checkout.

Customers who purchase one (1) The Ordinary Multi-Peptide + HA Serum (30ml), one (1) LOoPHA Oud + Amber Hand + Body Powder Wash (60g) and one (1) NIOD Fractionated Eye-Contour Concentrate (15ml) (together, the “Birthday Bundle”) will receive 50% off the Birthday Bundle. For greater certainty, the 50% discount will only apply to the Birthday Bundle products. Limit of one (1) Birthday Bundle discount per customer. The Bundle Promotion is subject to stock availability. If Birthday Bundle products run out prior to the end of the Bundle Promotion Period, then this Bundle Promotion ends. In the event one or two of the Birthday Bundle products is no longer available, you may purchase the remaining available item(s) in the Birthday Bundle at 50% off. Birthday Bundle Promotion is not combinable with the 23% off Abnormal Birthday Promotion, but is combinable with any gift with purchase offer.

Except as otherwise set out herein, all purchases are subject to DECIEM’s standard Terms and Conditions (which can be found at https://deciem.com/terms.html) and Shipping + Delivery Terms (which can be found at https://theordinary.com/faq.html#shipping_delivery) which are expressly incorporated herein by reference. Any returned items will be refunded to the original method of payment used at checkout, at the price paid and subject to our Return Policy found at https://theordinary.com/returns.html.

Customers who purchase one (1) The Ordinary Multi-Peptide + HA Serum (30ml), one (1) LOoPHA Oud + Amber Hand + Body Powder Wash (60g) and one (1) NIOD Fractionated Eye-Contour Concentrate (15ml) (together, the “Birthday Bundle”) will receive 50% off the Birthday Bundle. For greater certainty, the 50% discount will only apply to the Birthday Bundle products. Limit of one (1) Birthday Bundle discount per customer. The Bundle Promotion is subject to stock availability. If Birthday Bundle products run out prior to the end of the Bundle Promotion Period, then this Bundle Promotion ends. In the event one or two of the Birthday Bundle products is no longer available, you may purchase the remaining available item(s) in the Birthday Bundle at 50% off. Birthday Bundle Promotion is not combinable with the 23% off Abnormal Birthday Promotion, but is combinable with any gift with purchase offer.

The Ordinary Natural Moisturizing Factors – (30ml) gift with purchase (the “NMF Promotion”) is available with a Qualifying Purchase on theordinary.com from 12:00am EST April 01, 2026 to 11:59pm EST April 09, 2026 or at standalone DECIEM/The Ordinary stores during store hours, while supplies last (the “NMF Promotion Period”). NMF Promotion will be applied automatically at checkout. NIOD and LOoPHA are excluded from this NMF Promotion.

Customers who spend the minimum qualifying amount on The Ordinary products (before taxes and other charges) in the applicable currency set out below (“Qualifying Purchase”), will receive their choice of one (1) of the following The Ordinary products: Natural Moisturizing Factors + HA or Natural Moisturizing Factors + PhytoCeramides; or Natural Moisturizing Factors + Beta Glucan (each, a “Gift”). For online purchases, customers who add the minimum qualifying amount of The Ordinary products to their cart will be prompted to select one (1) Gift. Limit of one (1) Gift per customer. Gift(s) is/are subject to stock availability. If Gift stock runs out prior to the end of the NMF Promotion Period, then this NMF Promotion ends. NMF Promotion is combinable with other offers, including DECIEM’s “Abnormal Birthday Promotion”, unless otherwise stated. We reserve the right to substitute any free item offered with an item of equal or greater value.

Qualifying Purchase Minimums:
Canada	United States	United Kingdom	Australia	Europe	South Korea	Hong Kong	All other countries
$35CAD	$25USD	£20GBP	$40AUD	€20EUR	₩35,000KRW	$200HKD	$25USD

Mini Soothing & Barrier Serum – (15ml) gift with purchase (the “Mini S&B Promotion”) is available with a Qualifying Purchase on theordinary.com from 12:00am EST April 10, 2026 to 11:59 EST April 20, 2026 or at standalone DECIEM/The Ordinary stores during store hours, while supplies last (the “Mini S&B Promotion Period”). Mini S&B Promotion will be applied automatically at checkout.

Customers who spend the minimum qualifying amount on The Ordinary products (before taxes and other charges) in the applicable currency set out below (“Qualifying Purchase”), will receive one (1) free The Ordinary Mini Soothing & Barrier Serum (15ml) (the “Gift”). For online purchases, customers who add the minimum qualifying amount of The Ordinary products to their cart will be prompted to select the Gift.

Qualifying Purchase Minimums:
Canada	United States	United Kingdom	Australia	Europe	South Korea	Hong Kong	All other countries
$35CAD	$25USD	£20GBP	$40AUD	€20EUR	₩35,000KRW	$200HKD	$25USD

Limit of one (1) Gift per customer. The Gift is subject to stock availability. If Gift stock runs out prior to the end of the Mini S&B Promotion Period, then this Mini S&B Promotion ends. Mini S&B Promotion is combinable with other offers including DECIEM’s Abnormal Birthday Promotion, unless otherwise stated. We reserve the right to substitute any free item offered with an item of equal or greater value.

The Ordinary SPF 45 Gift with Purchase Promotion (the “SPF Promotion”) is available with a Qualifying Purchase in countries that DECIEM is currently shipping to with the exception of Canada, Australia, New Zealand, South Korea, Japan, Palau, Thailand, Singapore, Brazil, Cayman Islands, Mexico, Barbados on theordinary.com from 12:00am EST April 21, 2026 to 11:59 EST April 30, 2026 or at standalone DECIEM/The Ordinary stores during store hours, while supplies last (the “SPF Promotion Period”). SPF Promotion will be applied automatically at checkout.

Customers who spend the minimum qualifying amount on The Ordinary products (before taxes and other charges) in the applicable currency set out below (“Qualifying Purchase”), will receive one (1) free The Ordinary Suncare: UV Filters SPF 45 Serum (60ml) (the “Gift”). For online purchases, customers who add the minimum qualifying amount of The Ordinary products to their cart will be prompted to select the Gift.

Qualifying Purchase Minimums:
United States	United Kingdom	Europe	Hong Kong	All other countries
$25USD	£20GBP	€20EUR	$200HKD	$25USD

Limit of one (1) Gift per customer. The Gift is subject to stock availability. If Gift stock runs out prior to the end of the SPF Promotion Period, then this SPF Promotion ends. The SPF Promotion is combinable with other offers including DECIEM’s Abnormal Birthday Promotion, unless otherwise stated. We reserve the right to substitute any free item offered with an item of equal or greater value.

The Ordinary Natural Moisturizing Factors + Inulin Body Lotion Gift with Purchase Promotion (the “Body Lotion Promotion”) is only available in Canada, Australia, New Zealand, South Korea, Japan, Palau, Thailand, Singapore, Brazil, Cayman Islands, Mexico and Barbados with a Qualifying Purchase on theordinary.com from 12:00am EST April 21, 2026 to 11:59 EST April 30, 2026 or at standalone DECIEM/The Ordinary stores during store hours, while supplies last (the “Body Lotion Promotion Period”). Body Lotion Promotion will be applied automatically at checkout.

Customers who spend the minimum qualifying amount on The Ordinary products (before taxes and other charges) in the applicable currency set out below (“Qualifying Purchase”), will receive one (1) free The Ordinary Natural Moisturizing Factors + Inulin Body Lotion (240ml) (the “Gift”). For online purchases, customers who add the minimum qualifying amount of The Ordinary products to their cart will be prompted to select the Gift.

Qualifying Purchase Minimums:
Canada	Australia	South Korea	All other countries
$35CAD	$40AUD	₩35,000KRW	$25USD

Limit of one (1) Gift per customer. The Gift is subject to stock availability. If Gift stock runs out prior to the end of the Body Lotion Promotion Period, then this Body Lotion Promotion ends. The Body Lotion Promotion is combinable with other offers including DECIEM’s Abnormal Birthday Promotion, unless otherwise stated. We reserve the right to substitute any free item offered with an item of equal or greater value.

NIOD Modulating Glucosides – (30ml) gift with purchase (the “MG Promotion”) is available on niod.com from 12:00am EST April 1, 2026 to 11:59pm EST April 15, 2026, or at standalone DECIEM/The Ordinary stores during store hours, while supplies last (the “MG Promotion Period”). MG Promotion will be applied automatically at checkout.

Customers who spend the minimum qualifying amount on NIOD products (before taxes and other charges) in the applicable currency set out below (“Qualifying Purchase”), will receive one (1) free NIOD Modulating Glucosides – (30ml) (the “Gift”). For online purchases, customers who add the minimum qualifying amount of NIOD products to their cart will be prompted to select the Gift.

Qualifying Purchase Minimums:
Canada	United States	United Kingdom	Australia	Europe	South Korea	Hong Kong	All other countries
$75CAD	$75USD	£50GBP	$75AUD	€60EUR	₩100,000KRW	$600HKD	$75USD

Limit of one (1) Gift per customer. The Gift is subject to stock availability. If Gift stock runs out prior to the end of the MG Promotion Period, then this MG Promotion ends. MG Promotion is combinable with other offers, including DECIEM’s Abnormal Birthday Promotion, unless otherwise stated. We reserve the right to substitute any free item offered with an item of equal or greater value.

NIOD Multi-Molecular Hyaluronic Complex (MMHC2) (15ml) -gift with purchase (the “MMHC Promotion”) is available on niod.com from 12:00am EST April 16, 2026 to 11:59pm EST April 30, 2026 or at standalone DECIEM/The Ordinary stores during store hours, while supplies last (the “MMHC Promotion Period”). MMHC Promotion will be applied automatically at checkout..

Customers who spend the minimum qualifying amount on NIOD products (before taxes and other charges) in the applicable currency set out below (“Qualifying Purchase”), will receive one (1) free NIOD Multi-Molecular Hyaluronic Complex – (15ml) (the “Gift”). For online purchases, customers who add the minimum qualifying amount of NIOD products to their cart will be prompted to select the Gift.

Qualifying Purchase Minimums:
Canada	United States	United Kingdom	Australia	Europe	South Korea	Hong Kong	All other countries
$75CAD	$75USD	£50GBP	$75AUD	€60EUR	₩100,000KRW	$600HKD		$75USD

Limit of one (1) Gift per customer. The Gift is subject to stock availability. If Gift stock runs out prior to the end of the MMHC Promotion Period, then this MMHC Promotion ends. MMHC Promotion is combinable with other offers, including DECIEM’s Abnormal Birthday Promotion, unless otherwise stated. We reserve the right to substitute any free item offered with an item of equal or greater value.

The Consultation 10% off your Purchase (the “Consultation Promotion”) is only available at select standalone DECIEM/The Ordinary stores in select countries (“Eligible Locations” - see full list below) during store hours from February 26th, 2026, to February 26th, 2027 (the “Consultation Promotion Period”). Consultation Promotion will be applied automatically at checkout after completing the DECIEM in-store consultation (the “Consultation”). Consultation Promotion is not available online.

Eligible Customers: Customers who (i) book a Consultation online or in-store; (ii) attend their Consultation; and (iii) purchase any The Ordinary, NIOD or LOoPHA product, will receive 10% their purchase immediately after the completion of their consultation (the “Discount”). Eligible Customers must provide their Consultation email confirmation to DECIEM staff upon arrival.

Limit of one (1) Discount per customer/transaction. Consultation Promotion is combinable with other offers.

DECIEM reserves the right, without prior notice, to (i) discontinue this offer/promotion at any time; (ii) cancel or refuse any individual's benefit from it, including, without limitation, individuals creating multiple user accounts; (iii) amend these terms and conditions; and (iv) limit the number of promotional redemptions.

Except as otherwise set out herein, all purchases are subject to DECIEM’s standard Terms and Conditions (which can be found at https://deciem.com/ca/terms.html) and Shipping + Delivery Terms (which can be found at https://theordinary.com/en-ca/faq.html#shipping_delivery), which are expressly incorporated herein by reference. Any returned items will be refunded to the original method of payment used at checkout, at the price paid and subject to our Return Policy found at https://deciem.com/ca/returns.html.

Eligible Locations:

Country	Participating Locations
UK	Commercial Street Seven Dials Covent Garden Westfield
Canada	Queen West St Yorkville Distillery District Square One Vancouver Downtown Metrotown
Amsterdam	Amsterdam Centrum
Australia	Melbourne Gertude

The Consultation Gift with Purchase (the “Consultation Promotion”) is only available at select standalone DECIEM/The Ordinary stores in the US (“Eligible Locations” - see full list below) during store hours from March 12, 2026, to March 12, 2027 (the “Consultation Promotion Period”). Consultation Promotion will be applied automatically at checkout after completing the DECIEM in-store consultation (the “Consultation”). Consultation Promotion is not available online.

Eligible Locations:

Chicago Wicker Park
NYC 5th Avenue
NYC Nolita
LA Century City

Eligibility for Receiving Discount Code:

The Mark up Marché Popup 10% off discount code promotion (the “Promotion”) is available to Eligible Participants on theordinary.com from 12:00am EDT May 06, 2026 to 11:59pm EDT June 30, 2026 or at standalone DECIEM/The Ordinary stores during store hours (the “Promotion Period”). The Promotion is only available to individuals who (i) are attendees of the Mark up Marché Popups in Toronto, Canada; London, UK; Paris, France; Melbourne, Australia; Sao Paolo, Brazil (the “Event”); and (ii) complete the Loyalty Card experience at the Event (“Eligible Participants”). Eligible Participants will receive a single-use 10% off promotion code (the “Discount Code”) to be used toward their next eligible The Ordinary purchase (see below Redemption of Discount Code). The Discount Code will be located on the Loyalty Card at the Event.

Redemption of Discount Code:

The Discount Code is valid for one time use online or at standalone DECIEM/The Ordinary stores on The Ordinary products only from the date Eligible Participants receive their Discount Code until 11:59PM EDT June 30th, 2026 (the “Discount Redemption Period”). The Discount Code can only be redeemed on The Ordinary products. Limit is one (1) Discount Code redemption per Eligible Participant and cannot be combined with any other promotion.

Other important T&Cs:

Redemption of Discount Code: (i) excludes applicable taxes, brokerage, duties and custom fees, shipping and delivery charges, gift cards, and other items not discountable or excluded by law. Offer applies to available products and stock at the time of purchase, no rainchecks or price adjustments. Offer is not valid on purchases outside of the stated promotion period, is non-transferable and there is no cash value or alternatives.

How to Minimize Visible Signs of Sun Damaged Skin

Sun exposure is one of the leading causes of premature skin ageing and visible skin damage.

While sunlight is important for our overall health, repeated, prolonged exposure to ultraviolet (UV) radiation can lead to visible signs of sun damaged skin: dark spots, uneven skin tone, dehydration, and a weakened skin barrier

Let’s look at how sun damage shows up on the skin, and explore effective ways to restore and protect your skin using a science-led approach from The Ordinary.

May 18, 2026

How to Treat and Repair Sun Damage

What Is Sun Damage?
Signs Your Skin May Be Sun Damaged
Ingredients That Target Sun-Damaged Skin.
How to Target Sun-Damaged Skin with The Ordinary.
Tips for Helping Prevent Further Sun Damage
Sun Damage FAQs

What Is Sun Damage?

Sun damage, or photoaging, occurs when exposure to ultraviolet (UV) radiation causes damage in your skin. UV radiation generates reactive oxygen species (ROS), which cause oxidative stress that can damage skin cells, collagen, and elastin. Over time, this damage can lead to uneven skin tone, fine lines, rough texture, and loss of elasticity.

Sun damaged skin is the result of cumulative UV exposure, even without visible sunburn. While sunburn may show more immediate signs like redness, dryness and discolouration, damage to deeper layers of the skin can take years before becoming more visible. At times, sun damage becomes more noticeable at the end of summer or after prolonged outdoor exposure.

How Does UV Light Cause Sun Damage?

There are 2 kinds of UV light that can pass through Earth’s atmosphere, both of which can damage the skin:

UVA light.

This form of solar radiation has longer wavelengths that penetrate deep into the dermis. By triggering damaging ROS in the skin, UVA light can contribute to the degradation of collagen and elastin fibres, and damages skin cells, contributing to loss of elasticity, uneven skin tone, and fine lines and wrinkles.

UVB light.

This type of solar radiation has shorter wavelengths and primarily affects the outermost layer of the skin (epidermis). UVB light is more likely to cause sunburn, but also triggers ROS that lead to visible signs of sun damage.

Signs Your Skin May Be Sun Damaged

Sun damage manifests in several ways from sensitivity or redness immediately after sun exposure, to longer term changes in the appearance of skin. For example:

Uneven skin tone

UV exposure can trigger uneven melanin production, causing areas of uneven colouring.

Dryness and rough or leathery texture

UV radiation can damage your skin barrier, causing frequently exposed skin to lose moisture faster than other areas. As a result, sun damaged skin can appear dry, flaky and prematurely wrinkled.

Dullness

Sun damage can dehydrate the skin and disrupt its natural renewal process, reducing radiance.

Fine lines and loss of firmness

Spending too much unprotected time in the sun can gradually break down collagen and elastic fibers in the skin, leading to visible signs of aging, such as wrinkles and sagging.

Stay in Touch

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Can Sun Damage Be Repaired?

Skin changes from UV exposure may not be fully reversible, but it’s possible to improve some of the visible signs of sun damaged skin. A targeted skincare regimen with ingredients like vitamin C and retinoids can help even skin tone, refine texture, and support skin renewal.

Consistent use of daily broad-spectrum SPF is a crucial step in improving the look of sun damage. By protecting the skin from both UVA and UVB rays, sunscreen prevents further damage and helps the rest of your regimen work at its best.

Ingredients That Target Sun-Damaged Skin.

A regimen to support and restore the look of sun damaged skin can include the following ingredients.

Vitamin C: This potent antioxidant helps visibly brighten, even skin tone, and combat visible signs of free radical damage.

Retinoids: Well-known for their ability to encourage cell turnover, retinoids help improve the appearance of fine lines, while evening skin texture and tone.

Alpha arbutin: This powerful brightening agent works to even skin tone and improve skin radiance while reducing the appearance of dark spots.

Niacinamide: A form of vitamin B3, this universal ingredient visibly brightens skin and helps strengthen the skin barrier.

Hyaluronic Acid: By attracting and retaining water in the skin, this humectant supports the skin barrier and helps skin stay plump and hydrated.

How to Target Sun-Damaged Skin with The Ordinary.

Incorporate supportive formulations from the ordinary into your regimen to target concerns associated with sun damage.

Cleanse:

Start with a gentle cleanser that won’t disrupt your skin barrier. Our Squalane Cleanser effectively dissolves makeup, dirt, and impurities without stripping the skin. Your skin feels soft, smooth, and hydrated.
Treat:

In the AM and PM follow with Alpha Arbutin 2% + HA serum to visibly even skin tone, improve radiance, and hydrate the skin.

In the AM and PM, apply our Niacinamide 10% + Zinc 1% serum to brighten, balance excess oil, improve skin tone, and support the skin barrier.

These serums are water-based and should be applied before oil-based or anhydrous serums in the treat step of your regimen.

Introduce Retinoids in the PM to improve the look of fine lines, and even skin texture and tone. The Ordinary offers a wide range of strengths for those new to retinoids and experienced users alike.
Seal:

Finish your regimen with a nourishing moisturizer to lock in hydration and support the skin barrier. Make sure a daily broad-spectrum SPF, like our UV filters SPF 45 Serum is always the last step in your AM regimen.

Tips for Helping Prevent Further Sun Damage

Whether you’re repairing visible signs of sun damage or being proactive about protection, there are a few additional steps you can take to help prevent sun damage.

Apply SPF every morning and reapply throughout the day.

Sunscreen breaks down when exposed to UV light, and rubs or wears off through daily activity, leaving skin unprotected. Reapplication helps ensure consistent protection.
Avoid peak sun hours when possible.

From late morning to late afternoon, the sun’s UV radiation is most intense. Even with SPF and protective clothing, the risk of sun damage is higher than at other times of the day.
Wear protective clothing and accessories.

Covering the skin with lightweight fabrics, hats, and sunglasses provides an additional layer of sun protection along with daily SPF.
Add an antioxidant to your AM and PM regimen.

Antioxidants help protect against environmental stressors and can minimize the visible effects of skin damage.

What does sun damage look like on the skin?

Sun damage can appear on the skin in several different ways, including uneven skin tone, dryness, roughness, or leathery texture, fine lines, loss of elasticity, and dullness.

Can you reverse sun damage?

Some skin changes from UV exposure may not be fully reversible. However, a targeted skin routine can help address the visible signs of sun damage.

What are the best ingredients to repair sun damage?

Ingredients that support skin renewal, hydration, and barrier support are the best ingredients to help target the visible signs of sun damage. Consider adding formulations that include vitamin C, retinoids, alpha arbutin, niacinamide, and hyaluronic acid to your regimen.

How long does it take to see improvement?

Results vary depending on the formulation and your skin. Most skincare formulations require 6 to 12 weeks of consistent daily use to show visible improvements in signs of aging or uneven tone, however those focused on soothing, barrier support and hydration may offer shorter term benefits.

Does sunscreen repair sun damage?

Sunscreen does not repair sun damage. However, it can help prevent further sun damage from occurring and give skin the space to repair itself.

How do I fade the look of sun spots on my face?

Using skincare formulations that brighten and encourage skin renewal can help fade uneven skin tone and the look of sun spots. Consider formulations that include vitamin C, retinoids, alpha arbutin.

Sun damage is one of the most common causes of visible skin aging, but with the right approach, its visible effects can be improved. By combining daily broad-spectrum sun protection, targeted products, and barrier support, you can help restore a smoother, brighter, and more even-looking complexion, and help prevent future sun damage.