1. Home
  2. New & Featured
New and Featured
New and Featured
Explore our latest skincare innovations, most-loved formulations, curated gift sets, and products leaving soon.
Sort by
Filters
Product Type Product Type
Active Ingredient
Preferences
Concern
Category
Format
Regimen Step
(26 Results )
The Ordinary Lash Curl Finisher

Lash Curl Finisher

Defines Lashes, Holds Curl

£9.40 GBP
Trending
The Ordinary Volufiline 92% + Pal-Isoleucine 1%

Volufiline 92% + Pal-Isoleucine 1%

Targets Visible Volume Loss

£19.50 GBP
A Fresh Start For Your Regimen
Quickly build a personalized routine, tailored to your New Year skin concerns.
Reset My Regimen
O. Exclusive
The Ordinary Serum Foundation

Serum Foundation

Lightweight, Medium Coverage

£6.40 GBP
New
The Ordinary The Lip & Lash Set

The Lip & Lash Set

£15.90 GBP
New
The Ordinary The Winter Skin Set

The Winter Skin Set

A moisturizing regimen for dry skin

£23.30 GBP
New
The Ordinary The Face & Body Set

The Face & Body Set

Smooth, Brighten, and Hydrate

£16.50 GBP
Your New Water Bottle.
Our treat when you spend £35 GBP or more before March 31. Select gift at checkout. T&Cs apply
Shop Bestsellers
New
The Ordinary Soothing & Barrier Support Serum Set

Soothing & Barrier Support Serum Set

Barrier Repair on-the-go

£9.70 GBP
The Ordinary Ingredients

Ingredients

£25.00 GBP
The Ordinary PHA 5% Exfoliating Lip Serum

PHA 5% Exfoliating Lip Serum

Exfoliates and Smoothes Lips

£7.60 GBP
New
The Ordinary The Mini Icons Set

The Mini Icons Set

Exfoliates, Smooths, Hydrates.

£17.40 GBP
New
The Ordinary Sulfur 10% Powder-to-Cream Concentrate

Sulfur 10% Powder-to-Cream Concentrate

Reduces Spot Redness, Controls Oil

£9.00 GBP
New
The Ordinary Multi-Antioxidant Radiance Serum

Multi-Antioxidant Radiance Serum

Brightens and Protects Skin

£14.20 GBP

Check Out Some of Our Back-to-Basics Resources from the O. Library


Read More Here
Three The Ordinary skincare products on a white surface: Squalane Cleanser in a tube, Multi-Peptide + HA Serum in a dropper bottle, and Natural Moisturizing Factors + HA in a tube with a swatch of cream.

Skincare Education

How to Build a Regimen

Swatches of different coloured serums for The Ordinary

Skincare Education

Layering Guide

Three of The Ordinary's Retinoid formulas - Retinal 0.2% Emulsion, Retinol 1% in Squalane, Retinol 0.5% in Squalane

Skincare Education

Retinoids 101

The Ordinary's Saccharomyces Ferment 30% Milky Toner and Glycolic Acid 7% Exfoliating Toner

Skincare Education

What is a Skin Toner?