Clinical Formulations
with Integrity.

Natural Moisturizing Factors + HA


Surface Hydration Formula


Natural Moisturizing Factors (NMF) are elements that keep the outer layer of the skin protected and well-hydrated. NMF are made up of multiple amino acids, fatty acids, triglycerides, urea, ceramides, phospholipids, glycerin, saccharides, sodium PCA, hyaluronic acid and many other compounds that are naturally present in the skin.

This formula offers non-greasy hydration that acts as a direct topical supplement of impaired NMF components. It contains 11 amino acids, phospholipids, alpha/beta/gamma fatty acids, triglycerides, sterols and sterol esters, glycerin, ceramide precursors, urea, saccharides, sodium PCA and hyaluronic acid. It offers immediate hydration and lasting results with continued use.


Apply after serums as needed for effective surface hydration.


Aqua (Water), Caprylic/Capric Triglyceride, Cetyl Alcohol, Propanediol, Stearyl Alcohol, Glycerin, Sodium Hyaluronate, Arginine, Aspartic Acid, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Glucose, Maltose, Fructose, Trehalose, Sodium PCA, PCA, Sodium Lactate, Urea, Allantoin, Linoleic Acid, Oleic Acid, Phytosteryl Canola Glycerides, Palmitic Acid, Stearic Acid, Lecithin, Triolein, Tocopherol, Carbomer, Isoceteth-20, Polysorbate 60, Sodium Chloride, Citric Acid, Trisodium Ethylenediamine Disuccinate, Pentylene Glycol, Triethanolamine, Sodium Hydroxide, Phenoxyethanol, Chlorphenesin.

Our formulations are updated from time to time as part of our commitment to innovation. As such, the ingredient list shown here may vary from the box of the product depending on time and region of purchase.

Recently on Social Media

The concept of hydration always confused us monkeys so we took matters in our own hands and developed several hydration products to confuse everyone even more. For skin to feel comfortable and smooth, both oil and water contents need to be in check which is why oily skin can actually feel dry. The Ordinary offers three solutions focused specifically on the topic of hydration. Hyaluronic Acid 2% + B5 uses HA to increase water retention so skin feels comfortable and looks plump. It's suitable for all skin types. 100% Plant-Derived Squalane offers non-oily, lightweight surface oil supplementation for dry skin conditions. Natural Moisturizing Factors + HA offers a protective barrier against surface hydration loss through an array of amino acids, triglycerides, urea, ceramides, phospholipids, glycerin, saccharides, sodium PCA and hyaluronic acid which are components found in the skin and collectively referred to as Natural Moisturizing Factors (yes, NMF is not a made-up product name but the very specific scientific name for the protective skin hydration barrier made up of these compounds). NMF is found in all skin types and is suitable for all skin types but highly recommended for dry skin. Too much info? In short, oily skin that feels dry should use HA; dry skin should use HA and Squalane; all skin types can use NMF; and if your skin feels good as is, you don't need any of this stuff (PS Some people have suggested that "hydrators" add water to skin and "moisturizers" add oil. It's all made-up name-ology mumbo-jumbo. Since when did "moisture" not refer to water? We monkeys judge a product based on what it offers and not what it's called or what random Internet pseudo-articles by ultra-sophisticates suggest).

A few comments on social media...

  • I just want to say Deciem, you are rock stars **** j66531644
  • @deciem I'm obsessed with how you take the time to break down the information about skincare for me!! I truly appreciate all of you!!🙊 christinamberson
  • I'm a bit obsessed with The Ordinary. another great thing to come out of 🇨🇦 biancaemartinelli
  • Thank you so much for this perfection <3 I've bought them all _yoshidamaya_
  • My current obsession. The ordinary! lid_abuburn
  • This is why I love you're so informative, thank you!❤ mb4rwss
  • I'm so in love with the Hyaluronic Acid and the NMF combo... After years, I finally found products that my skin and I love ❤️ And as a bonus, I found a perfect foundation❤️ Now, I'm ready to try the Buffet😊 lcsramirez
  • I'm so stoked that The Ordinary is now at Cult Beauty!! Keep making moves Deciem, I love y'all 🐒's 👍😁 mercimafleur
  • Best skin I’ve ever had! akobaril
  • These make my skin look really dewy and hydrated! I love it!!! 💕 ginelfaustino
  • I'm a scientist and I love the information and technical stuff. I'm very keen to try these products because I don't enjoy the cosmetic industry mumbo jumbo: I just want skincare that works, not empty promises ☺ jessmacer
  • Hahahaha the person who wrote the text needs an Oscar 😂😂❤❤❤ mercimafleur


Natural Moisturizing Factors + HA - 100ml
Available sizes:

Natural Moisturizing Factors + HA

Available sizes: