Quality Equality.

Everyone deserves access to quality. This belief led to the creation of The Ordinary in 2016, and our philosophy that quality is not determined by price. Our founder, Brandon, held this vision for the beauty industry and beyond, and it is what we continue to work towards to this day.

Today, as living costs continue to rise, it is more important than ever to make informed, conscious decisions about what we are purchasing. And we strive to continue to offer, and hold ourselves accountable to our community, to create high quality, transparently communicated, sensibly priced products.

We believe that quality is about transparency, honesty, and integrity. And skincare is no exception. It is about knowing exactly what you’re getting in every bottle. We create formulas in our very own lab that are vegan, cruelty-free, and clinically tested - all while working to be accessible.

We’re working hard to continue changing the beauty industry, powered by the support of our loving and growing community. You have helped to prove that quality does not need to be reflected by high prices. We hope you continue on this journey with us, to discover our science-led approach to skincare, and human-led philosophy that quality belongs to everybody.

Discover Quality Equality