Skincare doesn’t need to break the bank. But in our current skincare world, the rising demand for high-quality ingredients is causing inflated prices, making effective skincare solutions less accessible. At The Ordinary, our mission is to change this. We’re bringing you affordable, high-quality, ingredient-first products backed by science.
We started with hyaluronic acid and niacinamide, making them household names. We created simple, effective formulations and left the frills behind. Our newest formulation, GF 15% Solution, follows this same principle, bringing you a skincare product that’s been notoriously inaccessible in the current market.
A World More Ordinary
We’re The Ordinary; named after our belief that effective skincare should be just that— ordinary and accessible. We’re founded on the principle that high-quality ingredients shouldn't come with a high price tag.
In an industry where luxury can dictate cost, we take a different approach, stripping away the unnecessary and focusing on what truly matters: effective formulations at sensible prices.
We’re disrupting the skincare industry, offering products that deliver results without the high price point that can typically be associated with high-quality skincare. By prioritizing transparency and efficacy, we’ve carved out a space where everyone can access the benefits of proven ingredients.
This is what makes us ordinary in the best possible way—our products are straightforward, effective, and, most importantly, accessible.
Ingredient Commodity in Today’s World
Certain ingredients in skincare have become commodity staples. Hyaluronic acid and niacinamide are great examples here—these ingredients are found in many skincare products, renowned for their hydrating and skin-balancing properties.
We took these ingredients and created simple, effective formulations. We dropped all the extras and named these products exactly what they were, Hyaluronic Acid 2% + B5 (with Ceramides) and Niacinamide 10% + Zinc 1%. They’re a staple of our commitment to fairly priced, quality products.
While some ingredients on the market long term are priced reasonably, others are still out of reach. Growth factors is one of those products. It gained popularity for the ability to promote skin regeneration and reduce signs of aging, and is often sold at premium prices.
This creates a barrier for those wanting to include these advanced ingredients in their typical regimens but find them too expensive. We see this gap, and want to close it.
Revolutionizing the Skincare World
We’ve not only led the charge in making skincare accessible but we’re actively reshaping how the industry views pricing. Our approach is rooted in the belief that everyone deserves access to effective skincare, regardless of finances. This philosophy has guided our pricing strategy, allowing us to offer products that deliver real results without the luxury markup.
Growth factors, a trending ingredient in skincare, have been out of reach for many consumers due to the high price point. We've taken a different approach with our GF 15% Solution, offering this advanced ingredient at a price point that challenges industry norms.
Our strategy not only democratizes access to skincare but also sets a precedent for the industry. By making high-quality ingredients like growth factors affordable, we’re paving the way for a more inclusive future in skincare. Together, we can challenge the status quo and prove that quality skincare can be both effective and affordable.
Accessible. Transparent. Effective.
Certain skincare ingredients can often be a luxury reserved for the few, and we’re working to change that. Our focus on accessibility, transparency, and efficacy has not only reshaped the skincare industry but has helped empower people to dive further into skincare. By offering commodity ingredients at sensible prices, we’re proving that effective skincare doesn't have to be expensive—just ordinary.
Whether you're new to skincare or a skintellectual, our commitment to accessibility ensures you can find products that work for you without compromise. Join us in embracing a world more ordinary, where skincare is straightforward, sensibly priced, and available to all.