Clinical Formulations
with Integrity.
  • Bazaar 2018 Award
  • Byrdie / Curated 2017 Award
  • Sunday Times Style Beauty Awards 2017 Winner
  • CEW Beauty Award Winner 2017
  • Tatler Beauty Awards Winner 2017
  • Grazia Beauty Awards 2016 Breakthrough Brand Award
  • The Pool Beauty Awards 2016 Award
  • Glamour Beauty Power List 2017 Award
  • Into The Gloss Top 25 Award Winner
  • Look Beauty Awards 2017 Winner
  • Bazaar 2018 Award
  • Byrdie / Curated 2017 Award
  • Sunday Times Style Beauty Awards 2017 Winner
  • CEW Beauty Award Winner 2017
  • Tatler Beauty Awards Winner 2017
  • Grazia Beauty Awards 2016 Breakthrough Brand Award
  • The Pool Beauty Awards 2016 Award
  • Glamour Beauty Power List 2017 Award
  • Into The Gloss Top 25 Award Winner
  • Look Beauty Awards 2017 Winner

Natural Moisturizing Factors + HA

30ml

Surface Hydration Formula

pH
6.50-7.00
water-free
water-free - NO
alcohol-free
alcohol-free - YES
oil-free
oil-free - YES
silicone-free
silicone-free - YES
nut-free
nut-free - YES
vegan
vegan - YES
gluten-free
gluten-free - YES
cruelty-free
cruelty-free - YES


Natural Moisturizing Factors (NMF) are elements that keep the outer layer of the skin protected and well-hydrated. NMF are made up of multiple amino acids, fatty acids, triglycerides, urea, ceramides, phospholipids, glycerin, saccharides, sodium PCA, hyaluronic acid and many other compounds that are naturally present in the skin.

This formula offers non-greasy hydration that acts as a direct topical supplement of impaired NMF components. It contains 11 amino acids, phospholipids, alpha/beta/gamma fatty acids, triglycerides, sterols and sterol esters, glycerin, ceramide precursors, urea, saccharides, sodium PCA and hyaluronic acid. It offers immediate hydration and lasting results with continued use.

Directions

Apply after serums as needed for effective surface hydration.

Ingredients

Aqua (Water), Caprylic/Capric Triglyceride, Cetyl Alcohol, Propanediol, Stearyl Alcohol, Glycerin, Sodium Hyaluronate, Arginine, Aspartic Acid, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Glucose, Maltose, Fructose, Trehalose, Sodium PCA, PCA, Sodium Lactate, Urea, Allantoin, Linoleic Acid, Oleic Acid, Phytosteryl Canola Glycerides, Palmitic Acid, Stearic Acid, Lecithin, Triolein, Tocopherol, Carbomer, Isoceteth-20, Polysorbate 60, Sodium Chloride, Citric Acid, Trisodium Ethylenediamine Disuccinate, Pentylene Glycol, Triethanolamine, Sodium Hydroxide, Phenoxyethanol, Chlorphenesin.

Our formulations are updated from time to time as part of our commitment to innovation. As such, the ingredient list shown here may vary from the box of the product depending on time and region of purchase.

Recently on Social Media

A lemon plant growing out of a clump of soil with The Ordinary products around it The concept of hydration always confused us monkeys so we took matters in our own hands and developed several hydration products to confuse everyone even more. For skin to feel comfortable and smooth, both oil and water contents need to be in check which is why oily skin can actually feel dry. The Ordinary offers three solutions focused specifically on the topic of hydration. Hyaluronic Acid 2% + B5 uses HA to increase water retention so skin feels comfortable and looks plump. It's suitable for all skin types. 100% Plant-Derived Squalane offers non-oily, lightweight surface oil supplementation for dry skin conditions. Natural Moisturizing Factors + HA offers a protective barrier against surface hydration loss through an array of amino acids, triglycerides, urea, ceramides, phospholipids, glycerin, saccharides, sodium PCA and hyaluronic acid which are components found in the skin and collectively referred to as Natural Moisturizing Factors (yes, NMF is not a made-up product name but the very specific scientific name for the protective skin hydration barrier made up of these compounds). NMF is found in all skin types and is suitable for all skin types but highly recommended for dry skin. Too much info? In short, oily skin that feels dry should use HA; dry skin should use HA and Squalane; all skin types can use NMF; and if your skin feels good as is, you don't need any of this stuff (PS Some people have suggested that "hydrators" add water to skin and "moisturizers" add oil. It's all made-up name-ology mumbo-jumbo. Since when did "moisture" not refer to water? We monkeys judge a product based on what it offers and not what it's called or what random Internet pseudo-articles by ultra-sophisticates suggest).

Reviews

Natural Moisturizing Factors + HA - 30ml
Available sizes:
100ml
30ml

Natural Moisturizing Factors + HA

30ml
Available sizes:
100ml
30ml
  • Byrdie / Curated 2017 Award
  • Sunday Times Style Beauty Awards 2017 Winner
  • CEW Beauty Award Winner 2017
  • Tatler Beauty Awards Winner 2017
  • Grazia Beauty Awards 2016 Breakthrough Brand Award
  • The Pool Beauty Awards 2016 Award
  • Glamour Beauty Power List 2017 Award
  • Into The Gloss Top 25 Award Winner
  • Look Beauty Awards 2017 Winner