Quality Skincare Belongs to Everyone

This belief inspires everything we do at The Ordinary, which was founded on the philosophy that quality isn’t defined solely by price. Quality can mean different things to different people. For us, it comes down to a few key characteristics:

• Lab-formulated.
• Science-proven.
• Ingredient-focused.
• Well-designed.
• Vegan.
• Cruelty-free.
• Sensibly-priced.
• Honestly communicated.

These principles shape every formulation we create, guide us as a brand, and they’re the reason why we’ve earned a place on your shelf. But our work doesn’t stop there. Our mission is to question, discover, and communicate—continuously pushing against industry barriers to ensure quality skincare is within reach for all.

At The Ordinary, pricing reflects more than just cost—it reflects our commitment to transparency and accessibility. It’s about knowing what you're getting in every bottle. And creating formulas in our very own lab that are vegan, cruelty-free, effective, and accessible to everyone.

The cost of ingredients and the technologies within our formulas factor into their pricing. Targeted formulas with common active ingredients cost less to make than complex formulas with novel ingredients. This is why costs can vary between formulations, like our two eye serums: the multi-technology Multi-Peptide Eye Serum, which addresses a range of pro-aging concerns, and the highly-targeted Caffeine 5% + EGCG, formulated to address dark under-eye circles.

Two high-quality products. Two levels of complexity.

Other factors can also impact our pricing, from global inflation rates to operational costs, taking care of our people, furthering our commitments to doing good, and reducing our environmental impact—all of which ensure we’re operating a sustainable business for the long term.

We strive to continue to offer and hold ourselves accountable to our community, to create high-quality, transparently communicated, and sensibly-priced products

We want every choice you make with The Ordinary to be a conscious one. We are committed to presenting information with clarity and integrity, in a way that supports informed purchases and helps you find the best products for your skincare needs and your budget.

With the support of our growing community, we’re proud to have reshaped the beauty industry, proving that quality doesn’t need to come with a high price tag. We hope you continue on this journey with us, to discover our science-led approach to skincare and human-led philosophy that quality belongs to everybody.